VOONO is a Czech brand of natural haircare cosmetics selling 100% chemical-free products for hair and scalp. All of the products are organic, eco-friendly, vegan, vegetarian, and cruelty-free. Some of them are zero-waste with minimal packaging. Currently, VOONO products are exclusively used by two hair salons, one in the Czech Republic and one in Slovakia, and they are used by a number of private hairdressers and professional salons. On top of that, selected products can be purchased at eco-friendly stores. Our task was to create a comprehensive online marketing strategy for B2B and B2C with the aim of continuously increasing sales.
As part of our collaboration, the following steps have been taken:
VOONO has also expanded its e-shop offer to include additional dyeing options and products such as special hair dye caps for speeding up the process, which are exclusively made for the VOONO brand in the Czech Republic. Furthermore, our agency is also in charge of the social media accounts of VOONO salons in Bratislava (@kadernictvo_voono_bratislava) from the very beginning. This synergy effect ensures that all businesses and the e-shop maintain a unified style and tone, even in different markets. In case of further expansion with additional branches, VERmedia will be in charge of marketing strategies for these perspective hair salons to make sure that brand consistency and quality are maintained.
VOONO has become the best-selling natural hair dye brand in the Czech Republic and Slovakia.
Effective marketing strategy, continuous implementation, and Scrum methodology help achieve all set goals.
A consistent copywriter has been involved in the project, acquiring unique knowledge of the subject matter and the client's target audience. The copywriter has become a member of the VOONO team, just as the entire agency is now part of the VOONO brand.
The relationship with the client has grown so valuable that they now share offices in Prague 1.
Over nearly 4 years of collaboration, 154 blog articles have been published to date, and nearly 200 campaigns and over 300 unique ads have been set up on Facebook Ads. The historically lowest cost per click with targeting specific audience segments was 0.5 CZK. Several million CZK have been invested in Facebook advertising.